Interstate Batteries - Mr. Dependable
Meet Mr. Dependable. Whenever you’re in a sticky situation, you can count on him to help you get out of it. He may not do it in the way you think, but this fun-loving character is as outrageously dependable as Interstate Batteries.
The Results: The Mr. Dependable campaign was a massive success on both Youtube and Meta. On Youtube, the campaign drove a +41% increase in watch time MoM. Mr. Dependable also drew 3x more ad recalls MoM and +58% recall rate on Meta. GIFs of Mr. Dependable also became a hit, generating over a million views.
Ollie’s Bargain Outlet
We’ve helped make Ollie TikTok royalty. Starting from scratch, Ollie’s now has 100k followers, over 700k likes, and millions of views. Using the Ollie mascot, we’ve done everything from rapping to showing unhinged products to create a new generation of Ollie’s fans.
Ole Smoky
Ole Smoky has always been known for redefining what liquor could be with its bold, creative flavors, so we took that innovation and showed fans creative ways they could easily use their products on social media. Our boozy milkshakes, flavored ice, and recipe series were smash hits with videos that got over a million views on Facebook and over a hundred thousand views on Instagram.
TASTES LIKE A GOOD OLE TIME
Ole Smoky turns any occasion into a visceral experience by inviting the bold flavors and spirit of Appalachia to the function.
But what does that taste like?
In this concept, we brought the flavors of Ole Smoky to life with wild-eyed, backwoods poetry, spinnin’ Appalachian aphorisms that capture the thrill and mouth kickin’ power of every sip.
We’ll show you Ole Smoky tastes like a good ole time.
